A PARADIGM OF RESEARCH IN AYURVEDA: BARRIERS AND OPPORTUNITIES

Abstract

Globalization hascreated a better market forAyurveda formally and informally influencing consumer behavior.To get succeed intheinternationalmarket, researchin Ayurvedamust be conducted in areas like health care, educationand Industry. This can be accomplished by the dynamicparticipation of the Governing bodies with PPP (PublicPrivate Partnership)and III (Industry Institution Interaction).As we are in the area of globalization,issues like Innovation and quality plays a vital role.There are certain key areas we must focus on like literary research,meta-physicaltheories of Ayurveda for data collection. The areas under limelight like drug discovery,standardizationof herb-mineralpreparations,diet and lifestyle, probiotics, nutraceuticals and also awareness require herb-druginteraction.Findingsindicate that policymakersfocus on long term issues needed andto solve the challenge before them by creating the network forresearch and development. PPP,FDImodelshouldbe utilized intheproper way to encourage innovation and road maptohave tobeintroduced forteamworkbetween the government bodies,academia, industries.